From today, Project 3 Mobility transforms into Verne. The urban autonomous mobility service will operate under the name Verne. Named after Jules Verne, famous novelist and poet, who is said to be ‘the man who invented the future’. Verne is about reinventing how we move in cities.

Ignazio Morello, Creative Director at Verne: In the 19th century, Jules Verne presented an image of what the world would be like in the 21st century, and he was exceptionally prophetic in his predictions. We named our company ‘Verne’ in his honour. Just like he created stories about incredible adventures and futuristic inventions, we want to invent exciting, new products that people will use in the future. Just as he used the theme of travel as the driving force in his storytelling, we use it as our inspiration in shaping a future filled with imaginative, innovative, and real achievements. The name ‘Verne’ brings to mind connections with ideas of exploration, technological progress, and human curiosity. It taps into the psychological attraction of story-based exploration, mixing the excitement of creative foresight with the comfort of well-known adventures. This combination of ideas makes the brand both innovative and deeply connected to a tradition of human desire for discovery and advancement”.

Jules Verne imagined humanity's potential in extraordinary ways. Named after such an imaginative and pioneering author, Verne is appealing to the human ability to dream and to explore beyond the known. Verne's works portrayed technology not as a cold, impersonal force, but as a tool for grand adventures and deep human connections.

The new Verne brand will be presented on Wednesday June 26th, in Zagreb, Croatia, at the Rimac Campus. Along with the new brand, the company will present the overall urban autonomous mobility service. Stay tuned!

About Ignazio Morello:

Ignazio Morello, the visionary Creative Director behind the Verne brand, is renowned for his multichannel approach to crafting culturally relevant and impactful stories as well as wearing creative slippers in the office. With over 20 years of experience, and as a Creative Director at Saatchi & Saatchi worldwide, Ignazio has shaped the identities of numerous global brands, including Mercedes-Benz, Toyota, Renault, Dolce & Gabbana, Bvlgari, Fendi, P&G, and many others.

Ignazio's work is known for generating powerful emotional connections between consumers and brands. His interdisciplinary approach seamlessly blends design with strategic thinking, creating bespoke solutions that unify visual identities across various platforms, bridging the gap between digital innovation and traditional media for enduring brand positioning.